WWF, world wildlife fund, 50 year anniversary

50 years of the WWF

WWF, world wildlife fund, 50 year anniversary
The famous WWF panda has changed colour for the very first time to mark the anniversary.
Fifty years ago a group of wildlife experts joined together to form an organisation to tackle environmental problems across the world.

Since the first national office opened in the UK in 1961, the World Wildlife Fund (WWF) has strived to save not only individual species, such as the Giant Panda, but also global environmental issues.

The organisation now operates more than 100 offices in more than 40 countries and run around 1,300 projects globally.

The past 50 years has seen too many successes for the organisation to list, some of these include the implementation of the Roundtable on Sustainable Palm Oil (RSPO).

The WWF, along with other NGOs, brought in the RSPO to develop standards and a certification scheme for sustainable palm oil.

Just two years after the RSPO was installed, 6.4% of global palm oil production was RSPO certified – a level that took the FSC and MSC more than a decade to achieve.

In 2002, the WWF announced a 10 year initiative to preserve 60million ha of Amazon rainforest.

This initiative, and other extensive work previous to 2002, has kept around 80% of the Amazon’s original forest intact.

This year the organisation celebrates 50 years saving the world, and here at JournoBarbie we are raising a glass and asking all our readers to help spread the word about the fantastic work the organisation does.

To visit the WWF site, click here

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