Keep It Green

We don’t just want to fill your head with the general nonsense that tends to fill people’s minds, there are some more important things in life to consider. So here JournoBarbie will spread the word on a things that we should really be doing more about…

Thanks for reading.


Saving the planet for 50 years

WWF, world wildlife fund, 50 year anniversary The famous WWF panda has changed colour for the very first time to mark the anniversary.Fifty years ago a group of wildlife experts joined together to form an organisation to tackle environmental problems across the world.

Since the first national office opened in the UK in 1961, the World Wildlife Fund (WWF) has strived to save not only individual species, such as the Giant Panda, but also global environmental issues.

The organisation now operates more than 100 offices in more than 40 countries and run around 1,300 projects globally.

The past 50 years has seen too many successes for the organisation to list, some of these include the implementation of the Roundtable on Sustainable Palm Oil (RSPO).

The WWF, along with other NGOs, brought in the RSPO to develop standards and a certification scheme for sustainable palm oil.Just two years after the RSPO was installed, 6.4% of global palm oil production was RSPO certified – a level that took the FSC and MSC more than a decade to achieve

.In 2002, the WWF announced a 10 year initiative to preserve 60million ha of Amazon rainforest. This initiative, and other extensive work previous to 2002, has kept around 80% of the Amazon’s original forest intact.This year the organisation celebrates 50 years saving the world, and here at JournoBarbie we are raising a glass and asking all our readers to help spread the word about the fantastic work the organisation does.To visit the WWF site, click here

Don’t let the footprints fade away….

 Since 2002, 11 Amur leopard carcasses have been discovered on the black market, despite the animal being the most endangered big cat on the planet

With less than 40 left in the wild the Amur leopard is dangerously close to extinction, and is still being poached for their fur and use in Asian medicines.

According to The Amur Leopard and Tiger Alliance (ALTA), the biggest threat to the leopard is not poaching but loss of habitat.

Between 1970 and 1983, the territorial range of the Amur leopard was reduced by a massive 80%.The majority of the remaining wild leopards live in North Korea and Russia, where forest fires set by villagers growing ferns, logging and agriculture all add to habitat loss in the area.

The latest study to see how many of the leopards are left in the wild (from 2007) showed that there were 18 males and 19 females. The mix of males and females gives the survival of the species more hope as this means that there is a good mix to breed.

Here are JournoBarbie, we are supporting the ALTA campaign for the Amur leopard by spreading the word about this amazing creature.Here are suggestions how you could help prevent the extinction of one of the planet’s most beautiful creatures:

1)      Pass on the message: the more people know about the severity of the plight of the Amur leopard, the more people can help. Share this page on sites such as Facebook and Twitter by clicking the ‘Share This’ buttons.

2)      Donate, or adopt a leopard for yourself: WWF offer an adopt a leopard package where you can receive updates about the leopards and your donation will help fund the campaign. Follow this link to go directly to the adoption page:

3)      Support lobbying for improved conservation policies and regulations: keep track of environmental policies, sign petitions where you can and show your support for the campaign.

Saving the Red Ape

One of the main conservation efforts at Chester Zoo is that of the orang-utan, the human race’s closest kin.

The orang-utan is one of the planet’s most endangered species, and with their populations being obliterated at an alarming rate, many organisations, such as Chester Zoo, are teaming up to help save one of the world’s most amazing creations before it is too late.

Estimates of the wild population of the orang-utan, native to Indonesia, range from 15,000 – 50,000. The Bornean orang is classed as endangered whereas the declining numbers of its Sumatran kin make them critically endangered.

At the current rate of extinction, orang-utans are expected to be non-existent in the wild within the next 10 – 20 years.

At Chester Zoo, The Realm of the Red Ape is dedicated to raising awareness of the plight of the orang-utan. Home to both Sumatran and Bornean orang-utans, this section enables the public to admire the apes’ agile movements and watch in amazement as they demonstrate just how closely linked they are to the human race.

Posters and activity stations fill spaces between viewing windows highlighting the plight of the apes while we enjoy their entertaining qualities.

The zoo is part of an international breeding scheme, which involves loaning the breeding male apes to other zoos across Europe to strengthen the gene pool of the those in captivity.

JournoBarbie fits in perfectly!

Raising awareness and numbers of orangs in captivity is not all that the zoo does to help save the orang-utan; they are also involved in many conservation projects around the globe including the Kinabatangan Orang-utan Conservation Project and the Sumatran Orang-utan Conservation Programme (SOCP).

The SOCP run a unit which spreads conservation messages into villages close to important habitat areas in the province of Aceh, where the majority of wild orang-utans remain.

When these units visit these remote villages they often discover and confiscate pet orangs. Keeping an orang-utan as a pet is illegal but they bring a very high price on the black market.

The SOCP reintroduce these confiscated orangs to the safety of Bukit Tigapuluh National Park from its purpose-built quarantine centre.

Habitat destruction is by far the biggest threat to the future if the ‘Red Ape’. Their forest homes are destroyed for timber and conversion into palm oil plantations.

Indonesia recently entered the Guinness Book of World Records for having the fastest rate of deforestation in the world.

In 2000, the US imported more than $450million worth of timber from Indonesia, despite around 70% of Indonesian logging activity being illegal. Globally this illegal logging trade generates more than $20billion per year.

The Forest Stewardship Council (FSC) is an international organisation that promotes the responsible management of the world’s forests. By only buying products that timber products are accredited with the FSC logo (a small tree shaped marking, see photograph) we can ensure that our timber products are responsibly sourced rather than funding illegal trade from the orang-utan’s home.

The FSC logo to look out for

How else can we help?

There are many other ways that we can help the plight of the orang-utan, here are a few…

  • Visit the Zoo By visiting Chester Zoo, or other zoological gardens with conservation projects and paying the donation fee. This contributes to the money needed to look after captive animals and progress with conservation projects. The extra £1 (the amount depends on the zoo) goes directly to the Chester Zoo charity.
  • Always report any suspicious pets If you suspect that a friend, neighbour, or someone you see on holiday is keeping a wild animal as a pet, report this to a local authority or conservation centre as soon as you can. Wherever you go on holiday, do not support the illegal pet trade even if you intend to ‘free’ the animal after purchase. The money only goes on to fuel more cruelty. Reporting the trader as soon as possible will help that animal and others in the future more.
  • Old mobile phones and ink cartridges Chester Zoo recycle old mobiles and ink cartridges and all the proceeds made go straight to charity so take them with you on your next visit.

For more information and other ideas on how to help, visit


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